CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

A ballot initiative in November could add more to the law

a gray handprint with purple splattered across it
Though CCPA is fully enforceable, there still is uncertainty over what constitutes as a sale. Pixabay, Getty Images

Key insights:

Enforcement of the California Consumer Privacy Act (CCPA) officially begins July 1, but unclear guidelines and upcoming ballot initiatives can make complying with the law difficult.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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