Chipotle Takes New Complete Customization App Feature to Extremes on TikTok

Users can virtually sample unique combinations of classic ingredients

The Chipotle app's new Complete Customization feature Chipotle

Chipotle is backing the new Complete Customization feature on its application with do-it-yourself menu hacks on TikTok.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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