Cleveland and Washington Are the Future of Sports Branding

The teams are part of a year of major mascot rebrands

washington football team and cleveland baseball team logos
It’s only a matter of time until remaining teams with problematic names also rebrand. Washington Football Team, Cleveland Indians
Headshot of Lisa Lacy

The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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