Consumers Yearn for Privacy, and Marketers Will Need to Respect That in 2019

The future lies in messaging through apps

Social media trends are showing that people yearn for privacy. Getty Images

If you thought social was a fast-moving space before 2018, the turbocharged changes we’ve been experiencing this year may have left you at the very least confused and, at worst, lying in a dark corner in the fetal position. I know I’ve had my moments.

@hootpenny Penny Wilson is CMO of Hootsuite.