Data Ethics Is Becoming More Important for Marketers

A WFA survey found a majority of employees would consider leaving their jobs over their company's poor data practices

Illustration of a target and people dressed in business attire
Less than half of people surveyed by the World Federation of Advertisers said their company has a data ethics policy. Getty Images

Marketers are becoming increasingly aware of how they gather and use consumer data.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.