To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

The fashion retailer is climbing back from bankruptcy

Forever 21 is focusing on ecommerce with a new partnership. Getty Images

June 30, 2020

Key insight:

New Forever 21 CEO Daniel Kulle believes Within can take the retailer in a more socially responsible direction.

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business.

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.