Editors Are Piecing Together Fall Magazines, but Do Advertisers Still Care?
The pandemic is accelerating an already rapid decline in print advertising
Magazine editors are pulling together their September issues.
Vogue, InStyle, Harper's Bazaar
Key insights:
- In previous bad times, advertisers still took out pages in fall issues, which publishers are hoping could be the case again.
- Luxury goods, which usually buy pages in fashion fall spreads, have been hit particularly hard by the pandemic.
Fashion magazine editors have always been in the business of predicting the trends of upcoming seasons, months ahead of when their publications hit newsstands and subscribers’ mailboxes, but this year is particularly challenging.
