How To Team Up With Your Facebook Friends To Purchase Gift Cards

Restaurant group Landry’s -- parent company of chains including Claim Jumper, McCormick & Schmick, Morton’s, Rainforest Café, and Saltgrass -- teamed up with Facebook gifting application eGifter to add the ability for groups of Facebook friends to contribute to gift cards.

Restaurant group Landry’s — parent company of chains including Claim Jumper, McCormick & Schmick, Morton’s, Rainforest Café, and Saltgrass — teamed up with Facebook gifting application eGifter to add the ability for groups of Facebook friends to contribute to gift cards.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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