eMarketer Ups 2020 Projections for Time Spent on Social Networks Due to Covid-19

The research firm originally pegged an increase of just 6 seconds but revised it to 7 minutes

eMarketer said this will mark the first increase in average time spent on social platforms in the U.S. since 2017 shironosov/iStock

eMarketer originally projected that average time spent on social networks by adult users in the U.S. would increase by just six seconds in 2020, but that was before the coronavirus pandemic.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.