Even as Ad Revenue Drops, New York Times Sets Subscription Records
The publisher will depend on subscription more than ever this year
The New York Times’ president and CEO, Mark Thompson, was among the first U.S. media executives to publicly state how Covid-19 would affect the publisher’s ad revenue when he said the business was seeing a “slowdown in international and domestic ad bookings.” That was in early March, even before Covid-19 was declared a pandemic. Thompson anticipated a 10% decrease in digital ad revenue in the first quarter.
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