Facebook Debuted 3 New Ad Products for Retailers at Shoptalk

Store sales optimization uses machine learning to analyze online, offline data

An overwhelming majority of shoppers access mobile devices while they are in stores. svetikd/iStock

On Monday, Facebook reinforced its focus on retail brands at Shoptalk in Las Vegas with its introduction of three new advertising tools.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.