Facebook, Instagram Users Can Dance With LeBron James During the NBA Finals

The social network teamed up with Sportsmanias on an AR effect

Fans can superimpose the AR effect on their photos and videos Facebook/Sportsmanias

LeBron James and the Los Angeles Lakers lead the National Basketball Association Finals two games to one, and James can also lead Facebook users through some of his signature dance moves thanks to an augmented reality effect the social network built in partnership with Sportsmanias.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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