Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time

All this comes as the app faces regulatory battles

facebook, snapchat, instagram, tiktok logos floating around

Facebook released Instagram Reels, which bears a striking resemblance to TikTok. Getty Images

August 9, 2020

Key insight:

While Facebook successfully copied Snapchat Stories, analysts say it'll be harder to copy the creativity TikTok fosters.

While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.

Scott Nover

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.