While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.
Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time
All this comes as the app faces regulatory battles

Facebook released Instagram Reels, which bears a striking resemblance to TikTok.
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