Facebook Looks to ‘Lift Every Voice and Sing’ During Black History Month TV Spot

The new 60-second ad in the More Together campaign will debut during the NBA All-Star Game

A still of students singing in a school hallway
The spot was created by the Facebook Creative X team. Facebook

Facebook is marking Black History Month with the debut of a 60-second national TV spot during the National Basketball Association All-Star Game on TNT Sunday night.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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