Facebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers

Vehicle catalogs are combined with information from potential car buyers’ forms

Leads can be send directly to CRM systems so local sales reps can follow up gilaxia/iStock

Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.