Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

The social network developed its requirements with news organizations, academics and industry groups

Pages that are included in the indexing process will not look any different bombuscreative/iStock

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.