Ferrero’s New Campaign for Crunch Is an Absurdist Take on Advertising’s Lofty Promises

It's the third brand from the candy company to get an overhaul this year

Crunch's new campaign is a spoof on ads that over-promise. Crunch

In its first campaign for Crunch since the company bought it (and the rest of Nestle’s chocolate portfolio) two years ago, Ferrero plays on one of the great clichés of advertising: overpromising.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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