Freeform Taps Snapchat AR Marker Tech to Back Its Motherland: Fort Salem

The lens debuted on International Women’s Day

The lens transforms men’s faces on bills into the face of General Alder, Fort Salem’s female lead Freeform/Snapchat

Disney’s Freeform cable network is backing the March 18 debut of Motherland: Fort Salem with a new augmented reality Snapchat lens that uses the application’s AR marker tech to transform U.S. currency. David Cohen is editor of Adweek's Social Pro Daily.