Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers

It's moving beyond beta testing and adding OpenX as a partner

Last year, Google announced a new exchange bidding program for publishers. Getty Images

Google is broadening its program for exchange bidding, moving beyond a closed beta that some publishers have been testing for months.

@martyswant Marty Swant is a former technology staff writer for Adweek.