Google Parent Alphabet Poised to Reach $1 Trillion Market Valuation

Apple hit the mark in 2018

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Alphabet was formed in 2015 after Google underwent a corporate restructuring. Alphabet

Google parent Alphabet Inc., the holding company that consists of a wide range of ventures in addition to the search giant, is inching toward a $1 trillion valuation after positive analyst commentary triggered a 1.7% rise in shares, according to Bloomberg.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.