Halloween Talk Starts Early on Tumblr Amid the Pandemic

Total engagement for the #Halloween hashtag soared 891% on July 1 versus June 1

October is #Hauntober on Tumblr, as the platform provides a different topic on each day of the month Tumblr

Covid-19 is ensuring that this Halloween will be very different, but that didn’t stop Tumblr users from thinking about Oct. 31 as early as July 1.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.