Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago
Marc Pritchard says companies are stepping up
20 percent of P&G's digital ads are viewed for two seconds or more.
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COLOGNE, GERMANY—Nine months into P&G chief brand officer Marc Pritchard’s mandate to clean up digital transparency, the company is beginning to see some signs that it’s working. It’s also tackling bigger issues like gender equality and corporate responsibility.
