Houseparty Is Taking Its First Monetization Steps With The Ellen Degeneres Show

A game based on TV segment Heads Up! was integrated into the video chatting app

Users can purchase additional decks, starting at $0.99 apiece Houseparty

Video chatting application Houseparty is making its first foray into monetization with a fairly high-profile partner: The Ellen Degeneres Show. David Cohen is editor of Adweek's Social Pro Daily.