How AI Can Inspire Consumers and Build Stronger Brand Loyalty

Spotify, Poshmark and Instagram help folks get out of their bubbles

There needs to be a balance between customization without becoming overly personalized. Instagram

For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an ad click or a Google search. We’ve been living in topical bubbles where our interest data is too often used to maintain our sensibilities rather than expand them. The fake news phenomenon is one of the biggest ramifications of these bubbles, but algorithms don’t just impact our political leanings, they also influence our purchase decisions and almost everything we do with tech.

@JuliaStead Julia Stead is vp of marketing at Invoca.