How Audience Targeting Is Changing in the Age of Digital Transformation

Niche advertising is gaining momentum

Thanks to Facebook and Google, our audience insights are becoming clearer and more representative of our culture. Getty Images

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon a notably non-targeted audience.

@thatcurtis Curtis Sparrer is a principal at Bospar.