How Brands Are Using AI to Improve Personalization

Getting ever-closer to 1:1 marketing at scale

A hand draws a straight line with chalk; on the line march three men with winds sticking out of their back
Artificial intelligence frees up time for marketers to focus on creative initiatives. Getty Images

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of marketing personalization and segmentation have been around for years, but a variety of roadblocks—namely too much data and too few ways to take action on it—have prevented pure personalization from becoming a reality.

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@JuliaStead Julia Stead is vp of marketing at Invoca.