How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts
In survival mode, retail and restaurant chains had to do more with less
We asked executives from Wendy's, ThirdLove, Getty Images and Purple Innovations how they adapted to the coronavirus crisis.
Wendy's, ThirdLove, Getty Images, Purple Innovations
Key insights:
- Wendy's was able to entice customers with product giveaways.
- Authentic Brands created its own influencer network Winston to cost-effectively create content for it.
- ThirdLove finds success on social jobs site LinkedIn.
- Purple switches focus from mattresses to trending products like seat cushions.
When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode.
