How Frontier Communications Added $4 Million in Revenue With Direct Mail

Telecommunications company doubles down on data

Direct mail is far from dead—at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn’t mean the branded mail that clutters mailboxes are as effective as they could be.