How Instagram’s IGTV Threatens Musical.ly

Opinion: It’s no secret that Facebook is growing less popular among teens

Facebook took another shot at Musical.ly with the launch of IGTV via Facebook-owned Instagram Instagram

Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom night, attending prom and doing a lip sync to Taylor Swift’s Love Story. Meanwhile 17-year-old Katelyn Butcher was uploading a cover version of Oceans, the collaboration between Martin Garrix and Khalid.