How Katie Couric Tells Her Own Stories With Help From Like-Minded Brands

Partnering with purpose-driven companies fuels Katie Couric Media's mission

Katie Couric launched her media company in 2017 alongside her husband, John Molner, who serves as CEO. KCM

After a storied career in broadcast journalism, Katie Couric is calling her own shots these days at the helm of a media company that bears her name, Katie Couric Media. The former NBC News and CBS News anchor is reinventing the business model around content creation and storytelling, bringing in select values-focused brands to partner on everything from podcasts and celebrity interviews to long-form documentaries and docuseries.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.