How Media Organizations Use Push Alerts to Reach Readers

WSJ, NYT, LAT and The Washington Post treat them like stand-alone products

pink background with a person holding a blank cellphone that has blue and pink text boxes coming out
Increasingly, publications are using push alerts to reach new and old readers alike. Photo Illustration: Trent Joaquin; Source: Getty Images

Push alerts aren’t just referral channels for media companies. Instead, publishers consider them stand-alone editorial products and use their scale and reach to build strong, direct, habit-forming relationships with readers where they’re consuming information—on their phones.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.