Marketing experts say Biden and Trump have a new opportunity to shape messaging around the president's Covid-19 diagnosis.
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President Donald Trump is back at the White House, plans to hit the campaign trail again soon and fully intends to participate in the second presidential debate set for next Thursday, two weeks after he went public with this Covid-19 diagnosis.
Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.