How Social Media Is Changing Advertising–for Better and Worse

As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive.

Where consumers gather, marketers are sure to follow, and social media is no exception. Over a mere few years, what started as a means for regular people to connect with friends, family and coworkers has become an advertiser’s dream. And that shift is leaving an imprint.

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.