Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca of advertising, where instead of waiting for commercials to be over, viewers eagerly tune in.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.