How The Turbulence of 2020 Affected Facebook Ad Prices

New report analyzes the effects of the advertiser boycott and social justice protests

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Facebook ad metrics remained relatively unchanged throughout the turmoil of 2020. Getty Images

After a collapse in Facebook ad prices as the pandemic first took hold this spring, the social network’s ad costs remained relatively strong through a summer of social unrest, an advertiser boycott of the platform and a contentious election season in which the tech giant played a prominent role.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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