How These 6 Hotel Brands Use Instagram to Inspire Your Dream Stay

Vacation like an influencer

Person's hand holding a phone to take a picture of a hotel.
The impression that a hotel's Instagram feed makes on potential guests is as essential as its website and online reviews. Illustration: Trent Joaquin; Sources: Unsplash/Pixabay

As Instagram continues to “win friends” and influence people, the impression that a hotel feed makes on potential guests is as essential as its website and online reviews. Brands are tasked with being modern-day storytellers, keeping their content fresh and captivating and churning out glimpses of obtainable fantasies.

Leslie Richin is a freelance writer for Adweek.