How to Win at Trade Shows (Hint: It Involves Social Media)

You'll need a clear social strategy

CES is one of the many trade shows your company may want to attend. CES
Headshot of Curtis Sparrer

As a PR professional for many years, I have time and again watched clients make plans for the big yearly trade shows—SXSW, CES, Money2020—with all of the excitement of kids off to summer camp. They leave with big hopes for new leads, grand dreams of media coverage and plenty of sunscreen. Without fail, they return exhausted and somewhat disillusioned, if not sunburned.

@thatcurtis Curtis Sparrer is a principal at Bospar.