IAB Unveils the Lineup for Its First Virtual Podcast Upfront

Media buyers appreciate 'nimble' nature of podcast ad buys

iab-announces-podcast-lineup-CONTENT-2020

Dozens of entertainment brands are expected to participate in the virtual event. IAB

July 21, 2020

Key insight:

Brand integration strategies and analytical tools are expected to dominate conversations at this year’s virtual IAB Podcast Upfront.

Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic.

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.