Infographic: It’s Not Just About Material Gifts on Valentine’s Day Anymore

And some people are doing their mobile shopping after midnight

People are picking up their phones for a pick-me-up shopping experience.
People are picking up their phones for a pick-me-up shopping experience. Getty

Valentine’s Day shopping isn’t just about material goods anymore. More people are buying experiences to enjoy together with their loved ones.

This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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