Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

They should be collecting photos of their products on real customers, too

Consumers trying projects and mobile device
More than half of consumers say photos are important when it comes to their decision to buy. Carlos Monteiro

Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too.

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.