Instagram Begins Testing a Feature Enabling Brands to Drop It Like It’s Hot

Reminder sticker for Stories, product tag for feeds will send notifications to followers when products launch

The new notifications sticker for Stories and product tag for feed Instagram

Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase those products directly via Instagram as soon as they are available. David Cohen is editor of Adweek's Social Pro Daily.