Instagram Begins Testing the Addition of Reels, Shop to Its Navigation Bar

The TikTok clone video-editing feature debuted in August, while the ecommerce destination did so in July

Instagram said the changes are being tested to reflect shifts in user behavior Instagram

Instagram will test changes to its Android and iOS home screen in the coming weeks to bring its Reels TikTok clone video-editing feature and its Shop tab into the application’s navigation bar.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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