Instagram Debuts Guides Feature With Initial Focus on Wellness, Mental Health

Creators, public figures, organizations and publishers can curate content on a specific subject

Guides will also be added to Instagram's Explore tab in the coming weeks Instagram

Instagram introduced a new Guides feature Monday with the aim of enabling its users to easily discover recommendations, tips and other content from creators, public figures, organizations and publishers.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.