Instagram Debuts Guides Feature With Initial Focus on Wellness, Mental Health

Creators, public figures, organizations and publishers can curate content on a specific subject

Guides will also be added to Instagram's Explore tab in the coming weeks Instagram

Instagram introduced a new Guides feature Monday with the aim of enabling its users to easily discover recommendations, tips and other content from creators, public figures, organizations and publishers. David Cohen is editor of Adweek's Social Pro Daily.