Instagram Reels Makes Its Official U.S. Debut: Here’s What You Need to Know

The new feature emerges as its inspiration, TikTok, comes under heavy fire from the Trump administration

Reels enables Instagram users to record and edit 15-second multi-clip videos Instagram

As promised in mid-July, Reels, Instagram’s TikTok clone feature, officially rolled out in the U.S. this week, along with over 50 other countries, including Australia, Brazil, France, Germany, India, Japan and the U.K.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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