IRL Conferences? Publishers Move to Virtual Events

Media orgs collectively made more than $22 million from events last year, according to a report.

People sit at a conference table.
Axios held its first virtual event this week. Axios

Key insights:

Mid-last week, as the novel coronavirus spread in the U.S. and workforces throughout the country began sending their staffs to work virtually, Axios’ leaders “paused for about a half a second,” said Kristin Burkhalter, vp of events at Axios, and then flew a million miles a minute to figure out what an event could look like without the usual variables that make an event an event, like in-person schmoozing.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.