Is It Time to Start Paying Attention to Snapchat?

If you want to reach teens, definitely

We’ve all heard of Snapchat at this point, but whether or not it’s useful for PRs has yet to be fully determined. Up to this point, it’s been mostly that photo sharing app that allows teens to send secret messages that disappear before their parents catch on. But now, some big companies are partnering up with the service — and it could prove to be worth their time.