Jack in the Box Backs Sonic the Hedgehog With a Snapchat AR Face Lens

The Paramount Pictures feature film hits theaters Feb. 14

Snapchatters in San Diego, San Francisco and Santa Monica can access an exclusive marker tech experience Jack in the Box/Paramount Pictures/Snapchat

Jack in the Box teamed up with Paramount Pictures to celebrate the upcoming premiere of feature film Sonic the Hedgehog with an augmented reality face lens on Snapchat.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.