LinkedIn Finds That Digital Marketers Are Too Hasty to Try to Determine ROI

77% of respondents to its survey attempted to do so within the first month

Just 4% of respondents to LinkedIn's survey measured ROI over periods of six months or longer Artur/iStock

Return on investment is key, but marketers are short-changing their efforts by trying to measure it much too quickly, according to a new study by LinkedIn. David Cohen is editor of Adweek's Social Pro Daily.