Los Angeles Rams Unveil New Uniforms via Snapchat AR Lens

The club and its NFL counterpart, the Chargers, are set to open SoFi Stadium this season

Snapchat worked with the Rams to ensure that the colors and designs were reflected accurately in its lens Los Angeles Rams/Snapchat

The Los Angeles Rams unveiled their new uniforms for the (hopefully) upcoming 2020 National Football League season via a Snapchat augmented reality lens, marking the first effort of this type for both the league and the messaging application.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.