Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition

a person working out while looking in a TV that looks like a mirror hanging on the wall
Lululemon paid $500 million for fitness challenger Mirror. Lululemon, Mirror

Key insight:

Lululemon is kicking off the holiday week with some big news: It’s acquiring at-home fitness company Mirror.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.